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Imaging Demo
Station imaging for 106.1 The Sound — artist stories and features built around how the music makes you feel, from the Commodores and Dan Fogelberg to Olivia Newton-John.
Radio Consulting · Talent Coaching · Brand Strategy
Radio wins when personality leads.
I’m Kevin Robinson — founder of Robinson | Media. For 40+ years I’ve programmed, branded, and coached winning radio in America’s biggest markets. Today I help clusters align strategy, build lean-forward tactics, and turn personalities — legacy and entry-level alike — into the reason listeners stay.
In partnership with the Audience Development Group, Robinson | Media advises groups and independents coast to coast — from CBS Radio and Audacy to Midwest Communications, Federated Media, Townsquare, and local owners who have to win with the team they have.
Prefer to talk first? Call (314) 882-2148 · Based near Zionsville, Indiana — working nationally.
Try the dial
Drag across the band. Every great brand lives somewhere between the static — position, personality, and a reason to come back tomorrow.
103.3 FM
87.59296100104108
103 FXD — Marquette, MI. Kevin is host of the K-Rob Radio Show on 103 FXD, mediaBrew Communications, Marquette, Michigan.
3 shows. 3 brands.
Same market. All #1. The only talent coach to take three different morning shows on three different brands in the same major market to #1.
Same market. All #1. The only talent coach to take three different morning shows on three different brands in the same major market to #1.
40+Years in broadcasting — programming, branding & on-air
15CBS Radio Hot AC stations overseen as VP / Hot AC Programming
6Major markets programmed: Chicago, Phoenix, St. Louis, Louisville, Buffalo & Lansing
Top 3Where Kevin’s brands consistently perform in target — often as the list leader
Advised & partnered with
CBS RadioAudacyWestwood OneBeasley Broadcast GroupHubbard RadioBonnevilleTownsquare MediaMidwest CommunicationsFederated MediaMidwest FamilySalem Media GroupKensington MediamediaBrew CommunicationsEG Media GroupStarved Rock Media
What Robinson | Media does
Not a report that sits on a shelf. A partner in the building.
Consulting only works if talent trusts it and management can execute it on Monday morning. Every engagement is custom — cluster strategy, brand architecture, and coaching that respects how real stations actually run.
Track record
Built in major markets. Trusted in markets of every size.
Kevin has consulted dozens of clusters and coached talent to success in markets large and small — with format depth few consultants can match.
- VP / Hot AC Programming — 15 stations
Developed national programming content while overseeing 15 CBS Hot AC brands coast to coast. Through Westwood One, also coached Leeza Gibbons, Randy Jackson, and Billy Bush.
- Programming success across America
Chicago, Phoenix, St. Louis, Louisville, Buffalo, and Lansing — for CBS/Infinity, Bonneville, Hubbard, Salem, and other quality companies.
- Senior Partner, Audience Development Group
First joined ADG as a partner in 2006, then returned as Senior Partner in 2019. ADG sets the standard for custom cluster strategic and tactical success — Robinson | Media continues that partnership today.
- Host of the K-Rob Radio Show, 103 FXD, mediaBrew Communications, Marquette, Michigan
Kevin hosts the K-Rob Radio Show on 103 FXD in Marquette — still on the air, practicing every week what he coaches every day.
ChicagoPhoenixSt. LouisLouisvilleBuffaloLansingIndianapolis+ clusters nationwide
“I can’t envision a better fit as a colleague or a friend.”
— Tim Moore, Managing Partner, Audience Development Group, on Kevin’s return as Senior Partner
Format expertise — deep, not theoretical
Kevin’s brands consistently perform in the Top 3 of the target. That comes from living these formats, not just studying them:
Hot AC & Mainstream ACFormer CBS VP for the format
CHR & Adult HitsTop-3 target performance
Classic Hits & OldiesKeeping heritage brands fresh
CountryIncluding CMA / ACM-winning talent
Christian ACSpeaker, Christian Music Broadcasters
TalkPersonality-first programming
The board is where strategy becomes sound — music, breaks, imaging, and commercials all have to earn the next quarter-hour.
About Kevin
A coach talent actually listens to — because he’s done the job.
Kevin Robinson is a passionate, award-winning, record-setting broadcast veteran. He’s been the PD in the chair, the VP on the coast-to-coast call, and the voice on the air — which is why his coaching lands differently. He doesn’t coach from a spreadsheet. He coaches the break, the tease, the story, the partnership with sales, and the discipline it takes to do it again tomorrow.
Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. He has coached CMA, ACM, and Marconi Award-winning talent, and his work has been recognized by the World Wide Radio Summit, Radio & Records, Radio Ink, and NAB’s Marconi Awards.
He’s also a sought-after speaker for state broadcast associations — Michigan, Indiana, Missouri, Nebraska — plus the NAB and Christian Music Broadcasters — and a regular Barrett Media columnist writing on music radio, talent, and what local radio must do next.
Zionsville High School Hall of FameInducted as part of the 2008 inaugural class
Barrett Media ColumnistMusic radio — strategy, talent, and the listener
Host of the K-Rob Radio Show103 FXD, mediaBrew Communications, Marquette, Michigan
Community leadershipPast board leadership in Boone & Hendricks counties, including Humane Society for Boone County
Writing · Barrett Media
Thinking out loud, for the industry.
Kevin’s Barrett Media column is where programmers, talent, and managers trade notes on what’s actually working — partnerships, personality, commercials, culture, and keeping local radio remarkable.
Music Radio Programmers: Why Commercials Matter More Today
Stop breaks aren’t interruptions to the product — they are part of the product. How programmers should think about commercials as audience experience.
Read on Barrett Media →How Local Radio Expands Audience Through Partnerships
From record-label alliances that placed songs inside hit TV shows to today’s local partnerships — how smart alliances grow cume and relevance.
Read on Barrett Media →High School Radio Stations Are Breeding Grounds for Future Stars
Indiana’s award-winning high school stations — and why the talent pipeline starts earlier than most groups think.
Read on Barrett Media →Radio Can Remain Relevant Through An Industry-Wide Personality Power Play
Playlists are everywhere. Personality isn’t. The case for an industry-wide bet on the people listeners actually choose.
Read on Barrett Media →Music Radio Must Stop Cloning Playlists And Start Creating Culture
Listener panels, advisory boards, and the songs your audience actually lives with — why culture beats cloning, every time.
Read on Barrett Media →What Taylor Swift, John Daly, Dick Biondi, and Great Radio Brands Teach Us About Being Remarkable
Remarkable isn’t an accident. What pop culture, golf, and a Chicago radio legend have in common with the brands that break through.
Read on Barrett Media →Also featured: Consultant’s Corner: Kevin Robinson, Robinson | Media — Barrett Media’s profile of Kevin’s coaching philosophy and record.
Read Consultant’s Corner ↗
103 FXD · mediaBrew Communications · THE K-ROB RADIO SHOW
Still on the air — on purpose.
Kevin doesn’t just advise from the sideline. As host of the K-Rob Radio Show, 103 FXD, mediaBrew Communications, Marquette, Michigan, he practices every week what he coaches every day.
A passionate, award-winning air talent heard in several formats all over the country — the on-air work keeps the coaching honest, current, and grounded in what listeners actually respond to.
- Host of the K-Rob Radio Show, 103 FXD, Marquette, Michigan
- mediaBrew Communications
- Contact: kevin@robinsonmedia.fm
SPEAKING & WORKSHOPS
Bring Kevin to your association, group, or cluster.
Featured speaker for broadcast state associations and national gatherings — practical, funny, and built for PDs and talent who need ideas they can use the next morning.
- What IS a Program Director? — the job, redefined
- Personality Power Play — winning beyond the playlist
- Recruiting & training the next generation of broadcasters
- Creating culture, not cloning playlists
- Custom cluster workshops & talent intensives
Listen
Audio Demos
Hear the voice behind the coaching — imaging, on-air country radio, and commercial work, all voiced and hosted by Kevin Robinson.
023:20
Country Demo
On-air highlights from the K-Rob Radio Show on 103 FXD, Marquette’s Hit Country — breaks, weather, contests, and community, hosted live in Marquette, Michigan.
031:20
Commercial Demo
Commercial and sponsor reads — the historic Gibson Inn in Apalachicola, local shops, cafés, events, and underwriting, delivered warm and conversational.
Common questions
Working with Robinson | Media
What size market do you work in?
All of them. Kevin’s background is major-market — Chicago, Phoenix, St. Louis, and a VP role over 15 CBS stations — but Robinson | Media and Audience Development Group consult dozens of clusters in small and medium markets too. The principles scale; the tactics are customized to your staff, budget, and competitive set.
Do you coach individual talent, or only stations and groups?
Both. Talent coaching — legacy and entry-level personalities — is the flagship work, whether it’s engaged through a station/group or as part of a broader cluster alignment project. That includes morning-show development, break architecture, storytelling, teasing, and building a show the whole building can sell.
What does “strategic cluster alignment” actually mean?
It means your stations stop competing with each other for the same listener, the same advertiser story, and the same internal resources — and start operating as a portfolio. Positioning, format roles, talent deployment, and promotional weight are aligned so the cluster wins more than any single brand could alone.
How do engagements start?
With a conversation, not a deck. Email or call with your market, cluster, and the problem you’re trying to solve. Kevin will tell you honestly whether Robinson | Media is the right fit — and if ADG partnership support makes sense for the scope.
Contact
Let’s talk about your brand, your cluster, or your morning show.
No form that disappears into a CRM. The details below go straight to Kevin. Tell him the market, the station(s), and what “winning” would look like for you — he’ll reply personally.
Emailkevin@robinsonmedia.fm
Phone(314) 882-2148
BaseWhitestown / Zionsville, Indiana
AlsoHost of the K-Rob Radio Show, 103 FXD, mediaBrew Communications, Marquette, Michigan · Barrett Media Columnist